This is a UI design project created for a local clothing brand from Winnipeg called “WHW Lifestyle Collection” (short for “WeHeartWinnipeg”).

The main goal was to help the brand attract more customers and become more recognizable and affordable for a wider audience. All the content used in the design was gathered from their existing social media and website.

To make sure the design is user-focused, I also conducted competitor research and usability testing throughout the process.