Welcome to Farmly – a platform where you can buy fresh produce directly from Canadian farms! This UX case study was created to help bridge the gap between farmers and their customers.

The goal was to design a consistent and affordable digital product that makes it easier for people to access farm-fresh food without always needing to visit a farmers’ market.

For this project, I conducted focused user research, competitor analysis, and usability testing. Based on the findings, I also created a user persona and user story to guide the design process.